Chain Drug Review, June 4, 2018

Chain Drug Review June 4 2018 11 Supplier News Soda suppliers look to make a big splash this summer NEW YORK Soft drink giants PepsiCo Inc and Coca Cola Co have introduced summer themed promotion campaigns focused on the roles their popular drinks play in cementing summer memories Pepsi said the summer component of its global creative campaign Pepsi Generations celebrates the brands iconic role in music history With the help of Pepsi promoters past and present including Michael Jackson Ray Charles and Britney Spears the campaign puts a spotlight on seasonal music and entertainment programming limited edition cans a seasonal release of Pepsi Stuff and Pepsibranded digital content Im so excited to be featured in the new Pepsi Generations Summer campaign said Britney Spears Its fun fresh and all about music To be featured on a Pepsi can is such an honor and I cant wait to see my fans enjoying them Pepsi Stuff the Purchase N Y based companys loyalty program in the United States is expanding its collection to feature summer inspired retro gear and exclusive music giveaways New Pepsi Stuff is available through consumer codes found on Pepsi packaging across its soda pop portfolio and includes such premiums as beach coolers grills towels headphones beach chairs T shirts and concert tickets for shows including Austin City Limits Lollapalooza and the Pepsi sponsored Britney Spears tour Atlanta based Coca Cola said its summer campaign serves to remind consumers that an ice cold Coke tastes best when shared with friends and family or even with strangers Share a Coke has become a rite of summer for our fans said Jaideep Kibe vice president of Coca Cola Trademark Coca Cola North America The campaigns annual return is a social marker on the calendar as we welcome new adventures new friendships and new memories This year were focusing on the role Coca Cola plays in the special summer moments we share with others We wanted to tap into the meaning behind shared experiences more so than just names New innovations for 2018 will reward fans for sharing the company said Consumers can peel off the Share a Coke labels on 20 ounce Coke bottles and find Sip Scan codes that unlock chances to win prizes including a free Coke an amusement park pass or baseball game tickets Also this summer the soft drinks maker is introducing what it calls the Share Chair an oversized armchair that doubles as a shareable vending machine the company said in a statement When two people sit together personalized mini cans of Coca Cola and Coke Zero Sugar are vended through the chairs arms The moment is captured by a strategically positioned camera offering participants a commemorative photograph and video for sharing on social media The Share Chair will travel to summer events including the BET Experience in Los Angeles and Major League Baseballs All Star Game in Washington D C Beyond the United States Coca Cola is gearing up for the 2018 FIFA World Cup in Russia by launching promotions encouraging soccer fans to stock up on Coke products ahead of the tournament The brand is an official sponsor of the tournament which runs from June 14 to July 15 Recent market research suggested that over half of the worlds population will be watching this years World Cup Morrison steps down as CEO at Campbell CAMDEN N J Campbell Soup Co chief executive officer Denise Morrison abruptly stepped down May 18 and the company named board member Keith McLoughlin the former head of appliance maker Electrolux AB as interim chief executive No specific reason was given for Morrisons departure In a statement released by the company Morrison said I am proud of Campbells accomplishments and how we have transformed our portfolio amid changing consumer tastes for food and health and well being The company also said it would review its portfolio and long term strategies Everything is on the table there are no sacred cows McLoughlin said on a conference call with analysts to discuss the transition and the companys third quarter financial results Campbell will conduct a strategic review of its brands and provide an update on its plans this summer McLoughlin said Consumer packaged goods companies scrambling to meet the challenges created by consumers shifting tastes have shuffled chief executives 15 times since the start of 2016 the same number as in the previous seven years according to an investor note from JPMorgan Chase Co Under Morrisons seven year tenure Campbell sought to satisfy consumer demand for healthier and more convenient food The company recently completed an acquisition of snack maker Snyders Lance Earlier it picked up baby food maker Plum Organics organic dip and snack producer Garden Fresh Gourmet and premium juice supplier Bolthouse Farms to try to counteract declining sales of its soups and sauces and to reposition Campbell Soup as a health and wellbeing company with more wholesome snacks and more natural ingredients Campbells U S soup sales its core business accounting for 27 of overall revenue declined in all but one year of Morrisons tenure The company last month named Roberto Leopardi as president of its Campbell Meals and Beverages operation the division that includes Campbells North American soup sauces and shelf stable beverages brands as well as Pacific Foods and Plum Organics The company is also coping with high supply chain costs In reporting its quarterly earnings Campbell said gross margins declined 68 in part due to double digit increases in steel and aluminum costs Tariffs on the raw materials were proposed earlier this year but have yet to be implemented A lot of that or all of it was driven by the impact of anticipated tariffs Campbells chief financial officer Anthony DiSilvestro told analysts Like a lot of CPG Campbell has difficulty passing on the full increase in raw materials costs to consumers Consumer prices rose 21 in April from a year ago while suppliers paid 26 more according to Federal Reserve data Paige given pivotal role at Sundial AMITYVILLE N Y Sundial Brands has appointed Kimberly Evans Paige as chief operating and brand building officer a newly created post Paige joins Sundial from Coty Consumer Beauty U S where she served as chief marketing officer during a repositioning of several flagship brands Earlier Kimberly Evans Paige Sundial Brands Paige held brand building and management positions with Coca Cola Co and Procter Gamble Co At Sundial she will work with Sundial founder and chief executive officer Richelieu Dennis to develop and support a strategic direction for the business a subsidiary of Unilever Paige and Dennis will develop a plan for the units continued growth a process that will include development of new products and line extensions and the opening of new sales channels the company said in a statement As chief of operations Paige will oversee the units supply chain marketing and sales operations I have long admired Sundial for its disruptive market leadership and its DNA of innovation and engagement as well as its commitment to underserved women and communities Paige said I am excited to now be able to contribute to the companys ongoing success delivering maximum performance and maximum impact Added Dennis As we continue to experience and plan for future robust growth it became clear that we needed to create a role that would help ensure that we are appropriately positioned and resourced for our next phase It was even more clear to us that the right partner to help scale the work we have done is Kimberly Paige Her unique combination of analytical and creative prowess cultural sensibilities and her passion for people and purpose driven companies make her a natural fit for Sundial Kahlon becomes CMO at GSK WARREN N J GSK Consumer Healthcare has named Amardeep Kahlon as chief marketing officer and vice president of U S marketing Kahlon also is joining the leadership team at the unit which owns consumer brands including Sensodyne Theraflu Excedrin Tums and Flonase He succeeds Theresa Agnew who was appointed acting area general manager for Australia portunity to focus on all of the market leading brands within GSKs Consumer Healthcare division said Kahlon Ive been part of the GSK family for many years and have always been energized by the companys powerful and inspiring mission to help people do more feel better and live longer Im looking forward to working with the talented teams and growing the business and New Zealand Kahlon reports to Colin Mackenzie president of GSK Consumer Healthcare North America Prior to taking on his new role Kahlon was vice president and global business leader in the cold and flu category with responsibility for driving innovation for and growth of the Theraflu brand Im excited to take on this new role and have the op McLoughlin new interim chief exec Cokes new campaign focuses on special summer moments