Chain Drug Review, February 4, 2019

Chain Drug Review February 4 2019 9 Supplier News Aveeno collection offers farm fresh ingredients CLEARWATER Fla Johnson Johnsons J Js Aveeno brand known for its colloidal oats based skin care products is sharpening its focus on hair with a revamped assortment of shampoos conditioners and styling products Aveeno introduced hair care items about a decade ago but it wasnt until J J acquired Vogue International in 2016 that hair care gained prominence in the companys product portfolio Vogues branded products include the OGX and Maui Moisture collection of shampoos conditioners and styling treatment items the OGX Bath Body Collection the Proganix collection of salon inspired hair care and the FX styling line Efforts to relaunch Aveeno across six ingredient focused hair care collections began about a year and a half ago The new Aveeno Hair Collection formulated with oat and infused with farm fresh ingredients is intended to promote a healthy scalp while nourishing strands from root to tip according to an Aveeno statement We knew that we needed to reinvent our hair care line so the Aveeno brand has just launched 21 completely new hair care products with a fresh look inspired by wholesome ingredients that have hair benefits our fans are looking for These new product blends with farmto shower inspired ingredients deliver scalp soothing hair care with beauty benefits for beautiful hair from root to tip Plus they smell amazing said Hanan Wajih senior marketing director for North America at Vogue International Items in the collection include Fresh Greens Blend infused with cucumber rosemary and peppermint to refresh and thicken hair adding volume Items are Shampoo Conditioner 2 in 1 shampoo Conditioner and Dry Shampoo Almond Oil Blend infused with avocado oil to provide deep nourishment while locking moisture into strands Items are Shampoo Conditioner Oil Mist and Hair Mask Oat Milk Blend infused with almond milk to provide all day hydration and balanced moisture Items for daily use are Shampoo Conditioner Leave In Milk Overnight Hair Mask and Trial and Travel Shampoo and Conditioner Blackberry Quinoa Protein Blend to preserve hair color strengthen strands and protect against damage from heat styling Items are Shampoo Conditioner and Heat Shield Mist Apple Cider Vinegar Blend to clarify the scalp and add Oat Milk Blend shine to dull hair Items are Shampoo Conditioner and In Shower Rinse Rose Water Chamomile Blend for sensitive scalps Leaves hair soft and bouncy Items are Shampoo Dry Shampoo and Conditioner Aveeno Hair Care is available at food drug club and mass merchandisers nationwide with items in the collection carrying suggested retail prices of between 299 and 899 Aveeno was founded in 1945 by brothers Sidney Musher and Albert Musher Their first product was Soothing Bath Treatment which contained colloidal oats added for its skin moisturizing properties J J acquired Aveeno in 1999 The system utilizes 2X DHT Complex with known DHT fighters Investment by Combe in womens wellness WHITE PLAINS N Y Combe Inc maker of Vagisil feminine hygiene products has announced a strategic investment in Sustain Natural a provider of natural sexual wellness products for women Combe said the investment formalizes a vision shared by Vagisil chief executive officer Keech Combe Shetty and Sustain Natural cofounder Meika Hollender to advance womens sexual health and wellness When the two women met they immediately recognized the potential of joining forces to create more choices for women according to the companies We are proud to partner with Sustain Natural a unique brand of earth friendly tampons condoms lubricants and other products with a commitment to putting womens health first Shetty said Together we will be better positioned to deliver even more quality products for women while prioritizing their intimate health The time is now for Sustain Natural to partner with a company that has always been deeply committed to changing the narrative around vaginal health and breaking the stigma around womens sexuality Hollender said It makes sense that we join forces given our combined dedication to womens health and I am excited to see what we can achieve together as a result of this exciting venture Shetty and Hollender came together publicly to announce this strategic investment at BlogHer Health a gathering of over 500 content creators in Los Angeles last month Vagisils Keech Combe Shetty with Meika Hollender Hair growth system unveiled JERSEY CITY N J Atlantic Coast Brands recently debuted Thick Head a new hair growth system for men that features proprietary formulas Food and Drug Administration approved regrowth ingredient minoxidil targeted application and the expertise from the team of hair care brand Keranique According to the American Hair Loss Association twothirds of American men experience some degree of hair loss and by the age of 50 approximately 85 of men have significantly thinning hair While many factors can result in hair loss including age genetics androgens hormones inflammation illness medications nutritional deficiencies stress and environment the likely cause is DHT dihydrotestosterone When testosterone is converted into DHT the DHT binds to the receptor on off switch of the hair follicle and causes the follicle to weaken shrink and stop producing hair The only way to stop certain types of hair loss is to counteract the effects of DHT Thick Head utilizes 2X DHTComplex a proprietary blend of known DHT fighters and an ingredient that helps reduce DHT on the scalp to attack hair loss head on Using the Thick Head products on a consistent basis is the only move to win the fight against DHT The Thick Head system includes the following products Head Start Hair Loss Treatment Regrowth System Thick Heads premiere starter kit this first of its kind threestep system is designed to address active hair loss and promote hair regrowth Includes Clear Head Anti Thinning 2 in 1 Shampoo Conditioner Hair Regrowth Treatment for Men Extra Strength 5 Minoxidil Topical Solution and Heads Up Hair Thickening Styling Gel Head On Complete Care Hair Regrowth System like Head Start this three step kit is designed to address active hair loss and promote hair regrowth but includes Head Rush Hair Scalp Supplements in addition to Clear Head Anti Thinning 2 in 1 Shampoo Conditioner and Hair Regrowth Treatment For Men Extra Strength 5 Minoxidil Topical Solution Clear Head Anti Thinning 2 in 1 Shampoo Conditioner sulfate paraben and dyefree conditioning shampoo formulated with ingredients that can help reduce the amount of DHT on the scalp clearing the way for healthier hair Unilevers new home care brand ENGLEWOOD CLIFFS N J Unilever unveiled last month its second plant based home care brand in the U S Love Home and Planet Designed around sustainability and building on the success of the companys Love Beauty and Planet which was launched a year ago Love Home and Planet also promises uncompromised efficacy and sensorial appeal With packaging made with recycled plastics a self imposed carbon tax and planet friendly ingredients Love Home and Planet joins the Unilever home care portfolio targeting discerning Millennials Billed as the first home care brand inspired by beauty the line includes 38 fabric dish and surface care products that will retail for 399 to 1299 Selected items are now available at Target com and in some Target stores with a full mass retail rollout slated for March The cleansers and softeners are vegan not tested on animals and dermatologist tested and free of dyes optical brighteners gluten added parabens and alcohol Scent ingredients are obtained by Unilevers fragrance partner Givaudan whose responsible sourcing program helps support the ecosystems and livelihoods of farmers and their communities Love Home and Planet partners with Ashoka which provides funding to environmental change makers working to inspire less waste The brand has just launched 21 new products