Chain Drug Review, March 16th, 2020

CATEGORY INSIGHTS ORAL CARE Colgate Zero caters to families NEW YORK Colgate is taking aim at family oral care with the launch of the new Colgate Zero portfolio With offerings for adults and children Colgate Zero offers healthy products for adults and kids the ADA Council on Scientific Affairs The Colgate Zero portfolio of products includes Colgate Zero Peppermint Toothpaste which has a microfoaming formula that provides a deep clean and clinically proven cavity protection It also it is said to strengthen enamel and freshens breath with 100 natural flavor and 0 artificial flavors sweeteners preservatives and colors Colgate Zero Toothpaste for Kids 2 6 Years is said by the company to strengthen enamel and protect against cavities The fluoride formula has a child friendly natural strawberry flavor is ADA accepted and Plackers packs more flossers into packages GRAND RAPIDS Mich Ranir brands Plackers has launched new 300 count valuesize packs of Micro Mint and Twin Line flossers for a suggested price of 599 per pack Micro Mint 300 count is now available for purchase at selected Walmart Meijer Publix and Harmon stores while both Micro Mint and Twin Line 300 count packs are on shelves at Target nationwide The larger pack was created by Plackers to provide increased value and convenience to consumers The new 300 count pack is the largest size available in traditional retail stores making the products more accessible and bringing a clean and healthy smile to even more shoppers The innovative features of our Micro Mint and Twin Line flossers make it easier to achieve a cleaner brighter smile with one compact tool said Don Cumming marketing director for Plackers The new 300 count packs help ensure our customers can always have a reliable way to help get the gunk out whether theyre freshening up after a meal away from home or caring for their smile as part of their daily self care routine In addition to bringing the No 1 value in flossers to the oral care market both Micro Mint and Twin Line varieties are equipped with Super Tuffloss Plackers high performance floss specifically engineered not to stretch shred or break The uniquely designed protected toothpick feature allows for safer storage and smoothly folds away after use he pointed out Natural toothpastes leading the pack in oral care The Spry Dental Defense System provides all day oral care that makes it easy to have a healthy mouth toothpastes and rinses for your hygiene routine and gum mints candy dry mouth sprays and gels that all work together over the day to get rid of the acid creating bacteria in your mouth he adds Lindsey Seavey brand manager at Toms of Maine explains that shoppers are going to see an explosion in innovation this year in the oral care aisle in terms of new ways brands are Our goal is to help keep money in your pocket using unique ingredients to deliver superior benefits Natural oral care is evolving very quickly The push for new products backed by higher investment in R D is stronger than ever and thats exciting news for both retailers and shoppers Ten years ago the options at shelf were somewhat limited But now technology has made it possible to tackle what had been impos Micro Mint and Twin Line Flossers now come in value sizes Colgate Zero ensures the same high standard of Colgate protection with 0 artificial flavors sweeteners preservatives and colors in the toothpastes and 0 artificial flavors sweeteners and dyes in the mouthwashes so families can feel good about this healthy choice Improving oral health is our top priority As consumer preferences shift towards products containing less artificial ingredients we wanted to ensure Colgate users had products that fit their lifestyles said Greg Ross general manager of Oral Care for North America at Colgate Palmolive Co Every Colgate Zero formula is clear which helps signal to consumers that they are free from certain ingredients while still delivering on all the protection they have come to expect from Colgate Colgate Zero for Kids offers a smart start to healthy smiles The Colgate Zero Toothpaste for Kids 2 6 Years earned the ADA Seal of Acceptance after independent evaluation by dental experts found the product to be safe and effective in helping prevent tooth decay when used as directed said Dr Mia Geisinger chair of does not contain any artificial flavors sweeteners preservatives or colors Colgate Zero Toothpaste for Kids 3 24 Months is a fluoridefree formula that offers a gentle clean for teeth and gums This formula has a baby friendly natural mild fruit flavor is safe if swallowed and has 0 artificial flavors sweeteners preservatives and colors Colgate Zero for Kids Manual Toothbrush is BPA free contains zero artificial colors and is suitable for children 2 years old and older It also fits adult hand sizes if children need assistance with brushing and has a suction cup bottom for easy upright storage Continued from page 17 spearmint flavor sourced from the Yakima Valley We also just launched a CBD line of oral care products including toothpastes and mouthwashes In addition to these exciting oral care offerings we are expanding into the lip care category with the launch of CBD lip balms But thats not all we now have new toothpaste tablets a brightening booster toothpaste with white turmeric and floss picks made with plant based materials in the mix with more innovations to follow this year With its commitment to continually improving the sustainability of its products Hello incorporates responsibly sourced ingredients and materials into its products Hellos new CBD toothpaste lineup features the brands first tubes made with plant based material and the new CBD mouthwash bottles are made with 25 post consumer recycled plastic Elsewhere Nate Jones CEO of Xlear says the companys Spry Dental Defense System has the primary goal of making the mouth healthy and keeping it healthy Our goal is to help keep money in your pocket by keeping your mouth healthy he says Toms of Maines new Prebiotic Natural Toothpaste sible For Toms of Maine that means the launch of a first ofits kind prebiotic natural toothpaste which took years of study and experimentation Also new flavors gentler options from both toothpastes and toothbrushes and more sustainable packaging are other natural oral care growth drivers She adds that the drug channel trends are very consistent with the rest of the market Our natural oral care lineup is designed to provide an unparalleled number of choices at shelf from charcoal and advanced whitening toothpastes with or without fluoride to our popular Whole Care regimen and options for the entire family toddlers kids and adults Were celebrating 50 years in 2020 and as the No 1 natural toothpaste and No 1 natural mouthwash brand we continue to be committed to manufacturing only the highestquality oral care products that are healthy safe and work as well as conventional products We do that by listening and understanding what todays natural shopper wants from a product but also ensuring we stand for more than just great products and that our values and actions as a company reflect those of our shoppers She adds that the company has introduced the first toothpaste tube recognized as recyclable and by the end of year all of its full size toothpaste variants will be in a first of itskind recyclable toothpaste tube which is something people have wanted for years We are sharing our technology with tube makers and other companies and we hope all toothpaste brands follow suit Were also now a certified B Corporation which is another reason shoppers are choosing Toms in addition to embracing our truly differentiated oral care variants Of course we also want to deliver on our claims and be honest in those claims This strategy continues to work for us as we grow and expand our leadership in natural oral care Seavey says This quarter we launched two new toothpastes part of our Prebiotic Personal Care portfolio which includes deodorant body wash liquid hand soaps and bar soaps We surveyed people interested in natural products and found that 80 strongly believe a balance of good bacteria is good for their overall health Those insights helped drive this launch because the truth is not all bacteria are bad for you Toms of Maine Prebiotic Natural Toothpastes help support the good bacteria and crowd out the bad They help maintain a healthy balance by feeding the good bacteria in your mouth and reducing odor associated with bad breath Both variants Peppermint and Spearmint fight cavities whiten teeth and include the prebiotic ingredient inulin derived from chicory root and agave Seavey concludes Chain Drug Review March 16 2020 21