Chain Drug Review, March 16th, 2020

THE BUSINESS OF CBD Sera Labs Has Five Step Approach to Antiaging Skin Care value our relationships with our customers and always place them first We appreciate and respect the loyalty of our repeat customers Sera Labs uses rigorous testing for all its products from testing the raw hemp to testing the finished product before it goes to market All testing is done through third party laboratories to ensure the absence of metals pesticides and herbicides We plan to gain consumer trust through an educational process by bringing quality products to market says Duitch Sera Labs works exclusively with GMP certified manufacturing and all products are guaranteed natural made in the U S LOS ANGELES Sera Labs a premier CBD health and wellness market leader continues to provide cannabidiol solutions to consumers with its premium CBD antiaging skin care line Seratopical and targeted body problem solution line The Seratopical five step antiaging skin care line includes up to 300 mg of CBD in all of the 30 ml products This premium beauty line is enhanced with a combination of nine clinically tested antiaging ingredients blended together Every product is made with a purpose and addresses specific conditions in a cutting edge proprietary formula full of plant based stem cells that quenches a users skin with moisture and is sensually delightful and incredibly powerful Sera Labs newest additions all with 300 mg of CBD include Pedi Care for tired and achy feet Ultimate Rapid Soothing Creme to reduce achy muscles and joints and Cracked Heel Souffle a luxurious treatment with jojoba oil marula oil and shea butter that leaves those dry rough areas such as the heels smooth and ultrahydrated Prana Principle Covers Wellness Inside and Out CASTLE ROCK Colo Prana Principle leverages experience with hemp derived products gained over more than a quarter century by its Dutch parent APAX Group to ensure its CBD product launches are at the forefront of the category Prana Principle this spring is diversifying its topicals line with a new under eye skin firming serum to treat puffiness dark circles and wrinkles Also on tap is the introduction of a CBD serum with plant based stem cell therapy that promotes healthier smoother skin as well as an ultra moisturizing CBD skin cream that specifically targets delicate skin on hands chest and arms We have selected products with the highest product velocity to create effective merchandising POP options says Michael Frink vice president of business development for the U S unit For example for our Prana Principle Ex Founded and managed by chief executive officer Nancy Duitch Sera Labs is a female run company based here in Los Angeles Duitch is one of the most successful entrepreneurs in America and has generated over 3 billion utilizing direct to consumer marketing for some of the worlds most well known and loved brands Duitch who has appeared on live shopping channels many times says We develop products with clinically tested high quality ingredients and last but not least add the CBD prior to testing for purity consistency and efficacy We have a problem solution approach every single product is made with a purpose and addresses specific conditions Its also imperative our products remain affordable for our customers while also providing maximum benefit What makes the Sera Labs family of products stand out from our competitors is that we tra Strength Cold Therapy Gel we developed a six count POP display that can be merchandised at critical purchase points so retailers can capitalize on CBD sales in different areas of their stores Frink says The entire Prana Principle CBD line is the synergistic result of extensive APAX research and experience and industry market trends says Frink Just look at the trending face mask industry right now In developing our CBD infused face mask we took a product that we knew customers were interested in already and added the benefits of CBD to make this product even better with more benefits for the skin he says As a result we see repeat business and ongoing customer referrals Prana is a Sanskrit word that translates as the principle of life breath and vital energy sustaining the body Prana Principle is focused on developing extensive lines of topical products in the wellness beauty and skin care categories Because of ongoing delays in FDA Food and Drug Administration regulations and imposed restrictions in the CBD industry our focus is mainly on beauty and topical items Frink says We believe strongly in the need for an ingestible product for overall wellness as well We have been growing learning and preparing for the CBD industry CBD is compelling because it has been one of natures best kept health secrets and until recently it carried with it a confusing and stigmatized legal and educational landscape We see CBD as the fastest growing biggest trending largest opportunity for retailers and brands alike to bring products to market that can actually help and change peoples quality of life and wellness Frink says Because this has in the past been an untapped market we see an incredible potential for explosive sales and countless customer conversions and repeat business That being said we have been growing learning and preparing for the CBD industry since our early days in the Netherlands This is not a new venture for us as it might be for many in the i ndustry 16 The Business of CBD March 16 2020