Chain Drug Review, April 29, 2019

Chain Drug Reviews Question and Answer Forum Sera Labs was created to focus on CBD products in the health wellness and beauty sectors and is structured to connect the brand with customers in a results oriented and fully integrated relationship Founder Nancy Duitch with over 30 years experience as an entrepreneur and leader has founded and developed several diverse CPG businesses from startup to public company level Nancy Duitch Founder President and CEO Formulas Built on Top Quality CBD Q What inspired you to found Sera Labs and what consumer need does the company address A Throughout my career I have been involved in the beauty health and wellness space Not only do I have a love for products that make you feel better look better and help you become the best you possible I always have made sure there was a value proposition for the consumer offering the highest quality products at the best possible prices My why is very personal as I lost both my brother and sister in their 20s to a genetic heart condition called Long QT which our family didnt know about until their deaths I also inherited this deadly disorder and have been on beta blockers for the past 28 years Because I cannot undergo any elective surgery because of my condition I have taken care of myself using the best natural health and wellness products as well as high end skin care products But after years of wasting money on department store skin care I decided to jump into the business and I successfully developed four major skin care lines that generated revenue in excess of 700 million When I heard about CBD and what it could do for your skin I immediately began researching a new formula with the ingredient The result was amazing for aging skin and also worked on acne and other skin problems I decided to add CBD to all of our product lines Q What is the difference between CBD oil hemp oil and hemp seed oil One of the largest problems we found with CBD oil is consumer confusion in the marketplace At Sera Labs our No 1 goal is to educate consumers CBD oil is natural can help to fight inflammation and can be used every day It also comes in a variety of forms that are easy to use like tinctures capsules or topical creams Although there are a lot of antioxidants and omega 3 and 6 fatty acids in hemp seed oil it does not offer the same benefits as CBD or hemp extract Hemp seed oil has no known benefits except as a base to mix with hemp extract cannabidiol Hemp seed oil is considered a superfood and has as much benefit to your health as olive oil When you see hemp oil products that are fairly inexpensive it is very likely they do not contain CBD oil in the product so read those labels go to the websites and review the Certificates of Analysis to know what youre buying Q What makes Sera Labs approach to the category unique A All of our products are made with the highest quality premium CBD using intelligent science Also all of our topical products have multiple active ingredients with clinical studies that allow us to make claims that are substantiated by the clinicals We work with the top FDA Food and Drug Administration and FTC Federal Trade Commission counsels who have guided us on claims labels and accuracy We are also in the process of working with one of the most prestigious international labs for clinicals on our ingestible products Additionally all of our products are tested by third party laboratories for purity and consistency We have a wellness and educational ambassador program that goes out to communities and focuses on retail locations by educating store personnel in order to increase awareness and the truth about CBD Sera Labs has also formed a medical advisory board And weve commissioned a book titled CBD From Killer Weed to Miracle Molecule that was published in December 2018 and tells consumers everything they need and want to know about CBD Q Anything else youd like our readers to know about Sera Labs A Sera Labs is a leader in delivering high quality CBD products Our seasoned team in product development top notch operations and retail professionals with years of experience that know how to leverage their marketing ability and drive consumers to the store is unparalleled We understand the consumer and how to drive traffic by creating a media storm with our team that has collectively generated over 4 billion in revenue Sera Labs is committed to investing heavily in advertising and marketing to ensure store sell through for our retail partners Our team has done this before lets do this together A d v e r t i s e m e n t