Chain Drug Review, July 8, 2019

38 Chain Drug Review July 8 2019 Personal Care Report EyE Ear CarE Eye care category accommodates modern day needs NEW YORK We live in a world where proper eye care is more important than ever before Lifestyle changes pollution and prolonged exposure to digital devices such as tablets mobiles and TV and computer screens negatively affect the eyes causing eye strain dryness of eyes and impaired vision Joe Gordon U S president of Bausch Lomb says that todays trends in the eye care market reflect the modern busy lives of todays consumers He says the company continues to meet consumers where they are offering effective and long lasting over the counter products that deliver on meeting everyday needs and trends Heralded by beauty enthusiasts and eye care professionals alike Lumify redness reliever eye drops have brightened the redness reliever category significantly since launching in 2018 Ocular redness is a common condition that can be caused by inflammation of almost any part of the eye Lumify eye drops selectively constrict veins in the eye increasing the availability of oxygen to surrounding tissue thereby reducing the potential risk of these side effects The product has seen much success on shelf at home and in the media Lumify has brought in a majority of first time users to the redness reliever category leading to more than 30 of incremental category sales and has had a 47 repeat purchase rate for household trials It is also the No 1 doctor recommended redness reliever eye drop Gordon adds that to meet the needs of consumers in todays modern always on world Bausch Lomb is now launching Ocuvite Eye Performance vitamins These new vitamins are formulated to help strengthen the macula the eyes natural protective filter so consumers can help protect one of their most important senses from certain stressors they encounter every day These stressors include stronger sunlight as a result of UV exposure blue light emitted from digital devices and longer hours looking at screens Gordon says its estimated that up to 16 million people in the United States live with Agerelated Macular Degeneration AMD a progressive eye condition that impacts central vision and is a leading cause of vision loss in adults age 50 and older To help support these patients Bausch Lomb launched www SightMatters com a singular online resource for people with AMD The website offers concise actionable content and a supportive online community to help provide the tools patients need to manage their condition Dry eye continues to affect more than 140 million Americans many of whom report a sensitivity to preservatives in eye drops To meet the growing demand for dry eye symptom relief without preservatives Bausch Lomb introduced Soothe Xtra Protection XP Preservative Free lubricant eye drops last year Up to 86 of dry eye cases are caused by Meibomian Gland Dysfunction a condition that compromises the lipid layer and affects the eyes ability to produce oils that coat natural tears Only Soothe XP eye drops use a unique combination of Restoryl mineral oils as active ingredients which work to restore the lipid layer seal in moisture and protect against further irritation says Gordon In June we announced the long awaited launch of Bausch Lomb ULTRA Multifocal for Astigmatism contact lenses The first and only multifocal toric lens to be available as a standard offering in eye care professionals fit sets this contact lens has generated much excitement among both physicians and patients who have been eager for a new option Seasonal allergies are another issue OCuSOFT recently announced the availability of new OCuSOFT Lid Scrub Allergy Eyelid Cleanser for allergy conditions in convenient premoistened pads Seasonal allergies can cause red itchy inflamed eyes and eyelids Allergy eye drops act to relieve eye symptoms but do nothing to calm the irritated eyelids which are directly related Removing allergens from the eyelids can provide added relief and reduce the risk of transfer into the tear film OCuSOFT Lid Alcon teams with gold medalist FORT WORTH Alcon is teaming up with gold and silvermedal winning gymnast Laurie Hernandez on a new campaign that encourages people to find inspiration to visualize and achieve their goals The Eye Can Eye Will campaign is based on Lauries belief that personal mantras and clear comfortable vision with Dailies Total 1 contact lenses have helped her maintain the focus and enthusiasm needed to get to the top of her game This campaign is rolling out during a pivotal time for Laurie as she prepares to compete in next years games in Tokyo The road to winning gold again in 2020 wont be easy but I know having a clear vision the right mindset and exceptional eyesight will help me get me there said Hernandez These days constantly repeating mantras like Eye Can Eye Will on the balance beam or just going about my day helps keep my eyes on the prize and my head in the game Having my mantra along with my Dailies Total 1 contact lenses means I can visualize success and hopefully bring home the gold again Eye Can Eye Will and so can you The Eye Can Eye Will campaign encourages everyone to create a personal saying through a newly launched online mantra maker that will help them see their potential and achieve their goals The tool takes the user through a series of introspective questions and at the end produces a shareable and printable customized mantra in the form of a digital eye chart In addition to the online mantra maker the campaign will feature inspirational videos of Laurie on and off the beam created to give people a peek inside what motivates her The overall goal of the online tool and videos is to encourage people to achieve their goals by finding inspiration and affirmation harness the will focus and self confidence to reach their potential and drive awareness of Dailies Total 1 contact lenses Alcon is proud to continue our partnership with Laurie Hernandez especially during such an important time in her career said Sergio Duplan region president for Alcon North America The Eye Can Eye Will campaign is perfectly timed as the sheer hard work determination and great vision needed to achieve her goals will inspire others also striving to become their personal best Dailies Total 1 contact lenses are designed to provide exceptional comfort and we know they will be the perfect addition to help Laurie and others achieve success Laurie Hernandez 2016 Olympic gymnast Continued on page 41 Eye Lens Care Solutions TOTAL DOLLAR SALES 4436 mil 27 DRUG STORES 1678 mil 38 LEADING BRANDS Market share Dollar sales 000 Dollar sales change Private Label 162 27241 66 Alcon Systane Ultra 52 8790 34 Alcon Systane 47 7868 13 Alcon Opti Free Pure Moist 43 7157 254 Alcon Zaditor 41 6882 61 Bausch Lomb Lumify 41 6862 N A Bausch Lomb Biotrue 36 6012 42 Allergan Refresh Optive 34 5670 44 Allergan Refresh Tears 25 4253 76 Similasan 25 4243 23 TOTAL UNIT SALES 522 mil 16 DRUG STORES 157 mil 05 LEADING BRANDS Avg price per unit Unit sales 000 Unit sales change Private Label 791 3442 29 Alcon Opti Free Pure Moist 1015 705 238 Bausch Lomb Biotrue 901 667 39 Alcon Systane Ultra 1405 626 17 Alcon Systane 1477 533 38 Alcon Zaditor 1783 386 51 Similasan 1104 384 03 Bausch Lomb Lumify 1827 376 N A Allergan Refresh Optive 1828 310 61 Allergan Refresh Tears 1543 276 37 Total of drug stores supermarkets discount stores military commissaries and selected club and dollar stores In drug stores only Source IRI For the 12 weeks ended May 19 2019