Chain Drug Review, July 8, 2019

Chain Drug Review July 8 2019 59 Personal Care Report Multicultural Hoyu XBI are among leaders in hair category NEW YORK Companies making a mark in the multicultural hair care category include Xtreme Beauty International Inc XBI and Hoyu USA Bold hair color has become more multigenerational than ever and its not shocking anymore to see vivid pink purple blue or red hair colors on multicultural women and men of all ages Recognizing that prelightening the hair provides the best results with vivid hair color Hoyus Bigen line has developed a lightening system that quickly lifts up to eight levels using only 20 volume developer The Bigen Powder Lightener and 20 Volume Cream Developer System is a big hit with both consumers and professional stylists notes Hoyu USA marketing manager Robert Gardiner Bigen Powder Lightener is a professional grade dust free lightener designed to work with Bigen 20 Volume Cream Developer Theres no need for highvolume damaging developers for lift Its easy to mix with a 1 2 ratio for measurement Bigen Powder Lightener when used with Bigen 20 volume cream developer has been proven to be less damaging to the hair Pairing this system with Bigens semipermanent Vivid Shade hair colors can give ideal color results with less damaging effects Bigen semipermanent Vivid hair color is a collection of 10 long lasting shades with no ammonia alcohol or PPD and no requirement for lead acetate and heat Bigen provides bold vivid colors from the richest reds to the boldest blues with lasting results Bigen Vivid Shades have an oilrich emulsion formula that does not drip or run With a blend of oils that nourish and condition while one colors it fortifies hair against breakage with use In laboratory studies hair treated with Bigen Semi Permanent color required more tensile strength the force required to cause hair to break when compared to untreated hair after six uses With Bigen Semi Permanent Hair Color the more you color the better your protection against hair breakage remarks Gardiner Juan Morillo brand ambassador and product specialist for XBIs OKAY brand says the biggest demand in the market is for customizable hair care product solutions Multicultural consumers want results They want their individual hair care needs answered in the form of products which are made with their hair types in mind This is a trend that will continue to grow and evolve since the multicultural consumer is the fastest growing consumer in the market Customers respond to products that work he adds They respond to products with eyecatching packaging and labeling that resonates with them If customers see products that address their specific needs and that work they will continue to repurchase OKAY provides a solution for our multicultural consumers with our vast array of hair care and skin care products which are made with them in mind Our base consumer is multicultural Our products can be used for all hair and skin types which cover the multicultural spectrum Our shampoos are uniquely formulated so that they can be used on fine hair as well as course thick hair and everything in between Miami based XBI manufactures all its products in house which gives it complete control over ingredient quality Morillo emphasizes This gives us the ability to fine tune our products to work exactly how we want them to The company recently created the Coconut Curls Collection as well as moisture and curling sorbets It formulated these new collections specifically for multicultural and curly hair These products work to moisturize hydrate and style multicultural and curly hair to accentuate its true defined beauty he says OKAY has also introduced a new collection of organic flavored lip balms formulated to keep lips soft moisturized and protected Adding to XBIs hair care expansion are the new Hemp Hair Care Collection Coconut and Shea hair care Coconut and Hibiscus hair care and Coconut Curls Gardenia and Grapefruit hair care These collections comprise a shampoo conditioner and leave in conditioner Our Packaging and labeling should strike a chord hair care collections are known to be super moisturizing leaving hair soft supple and hydrated says Morillo Also adding to the assortment is a new baby line consisting of shampoo shampoo and body wash calming bath hand sanitizer lotion diaper rash cream and baby body butter The products are made with all natural ingredients to deliver the best at home experience not only for babies but for mothers as well Suppliers have skin in the game NEW YORK A number of launches are generating excitement in the multicultural skin care segment The Palmers brand from E T Browne Drug Co has taken its expertise as one of the top coconut oil based body care lines to a new category with the debut of the Coconut Oil Formula Facial Care collection Formulated to care for skin naturally the collection blends ethically and sustainably sourced ingredients including fair trade extra virgin coconut oil and monoi oil to create effective products that consumers can feel good about putting on their skin The products cover every step of a womans skin care regimen Coconut Monoi Cleansing Balm gently cleanses skin of makeup dirt and pollution while maintaining an optimal moisture balance so that skin never feels dry stripped or tight Coconut oil blends with nine other skinnourishing oils in Luminous Hydration Facial Oil to boost hydration and revitalize skin Coconut Water Facial Moisturizer drenches skin with an instant moisture boost with coconut water hyaluronic acid and papaya enzymes With the rising self care trend once or twice a week skin care treatments are a must To keep womens skin brighter and fresher Palmers has included a facial scrub with raw coconut sugar to eliminate impurities and extra virgin coconut oil and chamomile flower to soften and hydrate skin Coconut Water Hydrating Facial Mask gives skin an instant hydration boost with a triple coconut blend including coconut water coconut milk and extra virgin coconut oil Suitable as a sleeping mask this cream mask can be left on overnight Palmers has entered the facial sheet mask category with two offerings Coconut Charcoal Detoxifying Sheet Mask blends natural charcoal sourced from coconut husks with willow bark and marshmallow root extract to draw out impurities leaving skin clear luminous and detoxified Palmers also rolled out Coconut Water Hydrating Sheet Mask to boost skins hydration while revitalizing skin with coconut water hyaluronic acid and chamomile extract At SheaMoisture manufacturer Sundial Brands director of body care innovation Alexis Tobin Adams says ingredients that naturally moisturize such as manuka honey are on trend in body care Its a natural humectant that draws moisture from the air into the skin where its needed most for penetrating long lasting hydration she says This is what inspired our skin renewal recipes in our SheaMoisture Manuka Honey Yogurt Bath Body Care Collection The collection also features yogurt a superfood packed with proteins calcium potassium and vitamins which aid in nourishing skin Products using yogurt and probiotic actives are also on trend Lanaia Edwards senior director of marketing for Sundials Nubian Heritage says the brand strives to provide customers with premium products that are on trend but more importantly answer their unmet needs We recently launched line extensions within our Nubian Heritage Shea Butter Aloe Fragrance Free Bath Body Care collection including bar soap and hand cream Were beloved for our premium fragrances in our awardwinning collections but having fragrance sensitivity is a concern shared by members of our community as well as a trend weve closely monitored We created these line extensions to provide people with reactive and sensitive skin luxurious fragrance free products a premium bath and body care experience with our signature natural ingredients and fair trade shea butter Fade Bleach TOTAL DOLLAR SALES 162 mil 69 DRUG STORES 61 mil 68 LEADING BRANDS Market share Dollar sales 000 Dollar sales change Palmers Cocoa Butter Formula 178 1081 17 Sally Hansen 127 772 21 Jolen 102 619 58 Ambi 85 513 26 Porcelana 69 421 36 Olay Regenerist Luminous 69 420 173 Vichy Liftactiv 55 336 564 Nadinola 45 271 60 Burts Bees Brightening 43 259 87 Palmers Skin Success 37 223 105 TOTAL UNIT SALES 22 mil 83 DRUG STORES 06 mil 52 LEADING BRANDS Avg price per unit Unit sales 000 Unit sales change Sally Hansen 715 108 33 Palmers Cocoa Butter Formula 1039 104 57 Jolen 684 90 32 Ambi 700 73 20 Porcelana 799 53 68 Nadinola 1163 23 98 Palmers Skin Success 990 23 87 Olay Regenerist Luminous 2318 18 212 Burts Bees Brightening 2069 13 89 Vichy Liftactiv 2802 12 576 Total of drug stores supermarkets discount stores military commissaries and selected club and dollar stores In drug stores only Source IRI For the 12 weeks ended May 19 2019 Premium products address needs that have been unmet