Chain Drug Review, July 9, 2018

Chain Drug Review July 9 2018 29 PERSONAL CARE REPORT SUN CARE Varied formats simple ingredients bring glow to market NEW YORK Rising awareness of the importance of sun protection and the launch of new products with more effective formulations have significantly driven the market for sun care products The growth in this market in the coming years is pinned on the development of products with natural and organic ingredients Sun care products have come a long way from being exclusively meant for skin care to being a beauty necessity One of the key factors powering the market is the growing multifunctionality of almost all sun care products There are three main types of sun care products available in the market self tanning sun protection and after sun We are continuing to see sunscreens being offered in a variety of formats including lotions continuous sprays and sticks to meet the preferences of all our customers said Anastasia Tobias senior brand manager for Banana Boat at Edgewell Personal Care Were also seeing a trend of consumers wanting products with more simplified ingredients especially for their children but that still provide trusted protection they can depend on to protect their family The new Banana Boat Simply Protect line is a great example of this as its formulated with 25 fewer ingredients made without oxybenzone and parabens and contains no added oils and fragrances We use a variety of tools data and information including current market trends to inform our future innovations and look forward to continuing to develop products that meet consumers unmet needs Tobias pointed out that the lines consumer base is moms who want the very best protection for their families and who understand the importance of sun care She says when it comes to sun protection its important that consumers find a product they like and will use As such sun care products are offered in a variety of formats and sun protection factor SPF levels to meet all consumers preferences Our consumers are looking for quality sun protection that they can trust to protect their entire family Banana Boat offers a wide range of safe and effective sunscreens including sport kids and baby and general protection products in a variety of formats and SPF levels to meet all of our consumers needs she noted Were also excited to enhance our Kids and Baby portfolio with the new Simply Protect offerings which will replace our existing Kids and Baby Tear Free Sting Free products This new formulation provides SPF 50 broad spectrum ultraviolet A UVA and ultraviolet B UVB protection and is sweat and water resistant up to 80 minutes Additionally since Banana Boat knows that fun can happen anytime and anywhere weve tested our products to stay on in seven real life conditions sun pool water ocean water wind sweat sand and extreme heat up to 100 degrees Banana Boat is also enhancing its selection of on the go sunscreen sticks with the Banana Boat Sport and Kids Sport Sticks with PowerStay Technology The sunscreen stick formulas are lightweight and have a wider format for easier application said to be ideal for sports enthusiasts Ehsan Sarrafian senior brand manager of Neutrogena for U S Sun Care at Johnson Johnson said that consumer data shows many people cite aesthetics as a main reason they dont wear sunscreen At Neutrogena weve already innovated to create high performing sunscreens that dont feel and smell like sunscreens most recently with the launch of the new Hydro Boost Water Gel Lotion Banana Boat Baby Sunblock SPF 30 and SPF 50 Sunscreens which bring our most advanced hydrating skin care technology to sun care Hydro Boost provides powerful protection that quenches skin with hydration and feels water light for everyday wear It has a nonwhitening formula that is perfect for any skin tone He added that sprays revolutionized sunscreen decades ago and today they are 50 of the category While the convenience of this form has driven its popularity consumers are dissatisfied with sprays when spots are missed This season we are making sprays even more convenient with Neutrogenas New Ultra Sheer and CoolDry Sport FullReach sprays The package design incorporates a handle to extend your reach for hard to reach spots like your back Sarrafian commented Making simple sun safe habits a part of your everyday routine is one of the best things you can do for the health of your skin It isnt just for the beach Getting kids to pick up sun safe habits doesnt have to be hard and can help set them up for a lifetime of healthy happy days in the sun Sarrafian pointed out that instore professionals are leading advocates for sunscreen usage and the company partners with them on creating educational materials The drug channel is at the forefront of health and beauty and it is the companys responsibility to ensure it delivers safe and effective products that evolve with consumer needs Consumer data shows many people cite aesthetics as a main reason they dont wear sunscreen Were hoping to change that and put a lot of focus on our sunscreens that feel great and provide broad spectrum protection like Hydro Boost Water Gel Lotion and the Ultra Sheer sunscreen collection Sarrafian said He added that consumers also want a product that works and will protect them properly Our Helioplex technology provides advanced photostable protection across the UVA UVB spectrum giving consumers confidence to apply and go outdoors to enjoy without worry Our sunscreen line offers broadspectrum protection across all categories from adults to kids We offer mineral sunscreens for people with sensitive skin like Sheer Zinc Dry Touch SPF 50 to sunscreens that dont feel like the traditional sunscreen Ultra Sheer and Hydro Boost Water Gel Lotion Sunscreens We pride ourselves on meeting consumers needs with a variety of broad spectrum SPF sunscreens including those with SPF values higher than 50 he concluded Meanwhile for the weekend warrior Bullfrog is well known as an essential item for outdoor adventures Originally invented for surfers in 1985 all BullFrog products are PABA free Bull Frog is especially popular among outdoor enthusiasts because it makes it extra easy to select the right product for the right sport BullFrog offers Land Sport for breathability and sweat resistance Water Sport for longlasting resistance and Mosquito Coast which features an insect repellent and sunscreen combo Suntan Lotion Oil TOTAL DOLLAR SALES 322 mil 35 DRUG STORES 94 mil 53 LEADING BRANDS Market share Dollar sales 000 Dollar sales change Private Label 126 11866 06 Neutrogena Ultra Sheer 116 10888 07 Coppertone Sport 58 5438 10 Banana Bt Ultra Mst Sprt Prfrmnc 48 4497 02 Banana Boat Sport Performance 29 2734 04 Neutrogena Beach Defense 28 2606 03 Coppertone 23 2196 04 Neutrogena Clear Face 28 2640 03 Australian Gold Exotic Blend 22 2059 03 Hawaiian Tropic 21 2001 03 TOTAL UNIT SALES 582 mil 12 DRUG STORES 175 mil 11 LEADING BRANDS Avg price per unit Unit sales 000 Unit sales change Private Label 651 1822 55 Neutrogena Ultra Sheer 1210 900 03 Coppertone Sport 985 552 184 Banana Bt Ultr Mst Sprt Perfrmnc 1050 428 48 Banana Boat Sport Performance 823 332 236 Neutrogena Clear Face 1282 206 39 Neutrogena Beach Defense 1147 227 58 La Roche Posay Anthelios 60 2971 74 204 Coppertone 1062 207 100 Neutrogena 1190 181 660 Total of drug stores supermarkets discount stores military commissaries and selected club and dollar stores In drug stores only Source IRI For the 12 weeks ended May 20 2018 More products get sweet smell INDIANAPOLIS Australian Gold best known as a supplier of skin care formulas that provide protection from the sun has expanded into the body care category with a line of body washes and facial cleansers that bring consumers an array of unisex fragrance options to enhance the shower or bath experience The fragrances used in its sunscreen products played a role in Australian Golds expansion into the body care space The company cited requests from customers and retailers urging Australian Gold officials to find a way to get their fragrances into everyday skin care products In response to market demand we increased our manufacturing and development resources located in Indianapolis for the purpose of creating affordable body wash options for our consumers said Matt Cotton chief executive officer of Australian Gold Whenever possible we design produce and source locally to ensure the highest standard of quality in our final product Our consumers remain loyal due to the amazing fragrances and exceptional feel of our body care products and this new line will not disappoint added Thomas Kurnava vice president and national sales executive We want to continue to create opportunities to delight our consumer with amazing skin care extreme hydration nutrient rich kakadu plum and vitamin E Kurnava pointed out that today Australian Gold is one of the top five sun care providers in the United States and its products are sold in over 50 countries Expands into body washes