Chain Drug Review, July 9, 2018

30 Chain Drug Review July 9 2018 PERSONAL CARE REPORT SUN CARE LOréals high tech chip yields UV protection data NEW YORK LOréal which developed its first commercial sunscreen product in 1935 furthered its 80 year commitment to sun safety when it unveiled two technology products this past winter at the 2018 Consumer Electronics Show UV Sense the first batteryfree wearable electronic UV sensor and a limited edition of the award winning My UV Patch are designed to provide consumers with crucial information about their individual ultraviolet UV exposure levels Both technologies will be available from the La Roche Posay brand this summer LOréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide said Guive Balooch global vice president of LOréals Technology Incubator With this knowledge we set out to create something that blends problem solving technology with human centered design to reach even more consumers who require additional information about their UV exposure Whenever we develop a new technology our goal is to make an enormous global impact by enhancing consumers lives LOréal has a long history dedicated to sun safety through research product innovation funding significant research with the Melanoma Research Alliance and public education campaigns such as skin screenings PSAs and social media activations To underscore this commitment LOréals leading dermatological skin care brand La Roche Posay launched the first ever stretchable skin sensor to monitor UV exposure My UV Patch in 2016 Since the technologys debut the La Roche Posay brand has distributed more than 1 million patches to consumers in 37 countries free of charge to encourage sunsafe behaviors Through consumer studies and feedback of My UV Patch users LOréal learned that although users changed their behaviors with 34 applying sunscreen more often and 37 trying to stay in the shade more frequently they wanted a smaller wearable with longer wear and real time data Building on the architecture of the original patch UV Sense allows further monitoring of UV exposure to show trends of exposure over time with instant updates UV Sense is the first batteryfree wearable electronic sensor to measure individual UV exposure and it can store up to three months of data The wearable is less than two millimeters thick nine millimeters in diameter and designed to be worn for up to two weeks on the thumbnail The sensor can be reapplied to the nail with additional adhesives which come in the packaging By putting this technology on the thumbnail which receives optimal sunlight consumers can increase wear time from several days with My UV Patch to several weeks with UV Sense Balooch explained Beauty trends show that adoption of wearable nail art accessories is on the rise with a more than 65 increase in nail art trends over the last five years Our innovation taps into this growing trend while illustrating our deep commitment to sun safe behavior and protection Powered by the users mobile phone and activated by UVA and UVB rays UV Sense is the first wearable electronic UV sensor powered without a battery The wearable has an accompanying mobile app available on both iOS and Android which translates and transfers data from the sensor using near field communication technology The app is said to deliver consumer friendly information detailing when the wearer should be mindful of UV exposure Data is included in a profile within the app that outlines a users exposure levels Sun safety habits such as spending time in the shade or reapplying sunscreen are encouraged with facts about sun exposure and additional tips for protection Design and technology are inextricably linked and as products become more personalized to individuals both elements are integral to providing people with seamless experiences said Yves Behar designer entrepreneur and founder of fuseproject By working with LOréal we are able to pair deep expertise in beauty tech with an effective design that enhances consumers well being without distracting from their everyday lives Both UV Sense and the limited edition My UV Patch draw from research LOréal conducted in conjunction with MC10 Inc a leading wearable technology company and professor John Rogers at Northwestern University through his portfolio of intellectual property and innovation around flexible stretchable electronics This research has provided valuable insights into the human skin such as the calculations of personal daily safe UV doses around the skin phototype and minimal erythema dose Proper sun precautions are vital to the health and appearance of our skin noted Dr Whitney Bowe a New York City based dermatologist According to a 2016 Ipsos study nearly half of Americans reported that they wanted to be better educated about their skin concerns My UV Patch has demonstrated improvements in sun safe behaviors and reduced sunburn among its users That tells us that wearables can stimulate true behavioral change by helping consumers understand their actual level of UV exposure Its a major breakthrough in changing our understanding of UV exposure daily and over time UV Sense will be available on a limited basis in the United States during the 2018 summer season with a global launch following in 2019 UV Sense wearable chip Coppertone teams with 4 H clubs WHIPPANY N J As skin cancer rates continue to rise Coppertone is helping create positive change starting with the next generation of Americans The sun care giant recently launched its Protect What Matters Most campaign in partnership with 4 H the nations largest youth development organization to educate young people on the importance of protecting their skin every day rain or shine For decades Coppertone has made it the No 1 priority to ensure people can enjoy their time outdoors with a wide range of quality sunscreens Its new educational advocacy program aims to encourage children and families to adopt sun safe behaviors in an exciting actionable way Dr Elizabeth Hale is joining the effort not only as a leading dermatologist and national advocate for pediatric skin safety but also as a mother who understands the challenges of everyday sun protection for children and families As a dermatologist patients come to me all the time saying I wish I wore more sunscreen when I was younger Hale said Sun safety habits start at home and they start early We want to arm parents and children with sun protection tools empowering them to practice sun safe behaviors for life To further excite and drive participation among 4 H members Coppertone and 4 H developed the national Sun Smarts Challenge a competition that empowers 4 H youth to share creative ways to incorporate sun safety into their everyday lives Coppertone will help three winners turn their ideas into reality with a 10000 grant awarded to a 4 H summer camp in one of the areas most affected by rising melanoma rates The three 4 H winners will also receive a 1000 cash stipend and their winning solutions will be shared on the 4 H website so families across the country can benefit from Sun Smarts ideas Coppertone has been committed to innovative sun protection for over 40 years and were thrilled to continue that focus by inspiring change led by the youth in our communities Like how we teach our kids to wear a helmet when riding their bike or skateboarding we need to apply this same thinking to sun safety and start early said Teresa Gonzalez Ruiz vice president of sun care marketing at Bayer Consumer Healthcare Two products extend Hawaiian Tropic line SHELTON Conn Hawaiian Tropic has been creating sun care products since 1969 using the most sensuous high quality ingredients that transport consumers to the tropics the company says This year the brand has upped its game for total body sun care by releasing Hawaiian Tropic Antioxidant Plus and new Silk Hydration Weightless After Sun Together the products provide benefits for during and after sun exposure while leaving skin feeling nourished Antioxidant Plus gives skin a boost by infusing green tea extract in addition to broad spectrum protection available in SPF 30 and SPF 50 The sunscreen lotion works to form an antioxidant layer on the skin protecting against free radicals such as environmental pollutants To keep the self care going after the sun goes down Silk Hydration Weightless After Sun combines hydrating ribbons infused with aloe to help preserve the users tan and provide 24 hours of moisturization At Hawaiian Tropic we believe sun care is skin care and with our latest launches were taking our trusted protection up a notch remarks Elizabeth Gioia brand manager for Hawaiian Tropic at Edgewell Personal Care Weve created a product that protects from the sun and free radicals all with the scent you know and love Hawaiian Tropic Antioxidant Plus is formulated with green tea extract to form an antioxidant layer on the skin The new product available in SPF 30 and SPF 50 helps prevent long term skin damage and premature aging from the sun The lightweight formula leaves skin feeling refreshed and pampered never greasy Infused with mango guava papaya and passionfruit it provides indulgent protection that instantly transports users to the tropics she explained Antioxidant Plus Hawaiian Tropic Silk Hydration Weightless After Sun features the Silk Hydration Weightless lines signature hydrating ribbons of moisturizing lotion and aloe to nourish skin and protect a tan The new product provides 24 hour moisturization for skin after a relaxing day in the sun with a coconut papaya scent The ultra light texture feels as if its barely on and it is nonsticky and nongreasy Gioia says Both products are available now in mass grocery and drug store retailers nationwide and online The UV Sense works with a mobile app Program looks at skin care