Chain Drug Review, August 26, 2019

CORPORATE PROFILES CHAIN DRUG REVIEW 2019 Boiron USA 4 Campus Blvd Newtown Square Pa 19073 Key contact Gary Wittenberg Vice President of National Accounts Website boironusa com Phone 610 325 8323 Primary business HEALTH CARE Homeopathic O T C medicines Total Store Expo booth 131 Elevating todays homeopathic solutions NEWTOWN SQUARE Pa Boiron a world leader in homeopathic medicines is best known for its pharmaceutical grade products such as its Arnicare line of pain relievers and Oscillococcinum flu reliever Founded in 1932 Boiron today is the largest over the counter pharmaceutical company in its home country of France With subsidiaries in 19 countries Boiron distributes products in more than 50 countries in such categories as analgesics cough cold flu first aid baby and childrens eye care indigestion and womens health Gary Wittenberg vice president of national accounts at Boiron USA notes that the company will be showcasing some of its latest best sellers at Total Store Expo Among them is Camilia a treatment for relief of the pain and discomfort caused by teething Packaged in sterile premeasured liquid doses Camilia provides parents with a simple way to administer the medicine when little ones may not be at their most cooperative We also have ThroatCalm which comes in quickdissolving tablets that appeal to sore throat suffers who may have difficulty swallowing adds Wittenberg For pain relief our Arnicare Roll Ons massaging roller ball facilitates a uniform no mess application to targeted skin areas He points out that Boiron will be offering more freestanding inserts for Oscillococcinum than the company has in the past We are also stepping up our influence the influencer programs and are engaging in more widespread consumer sampling especially for our cough cold and flu and baby lines Wittenberg notes that based on the steady success of Boirons homeopathic medicines retailers have been offering more natural products in their assortments The trade channels are blurring as natural channel shoppers expect to find their favorite products in food drug and mass outlets he observes If these consumers cannot find these products in their local retail outlet there is a risk of losing them to other retailers or e commerce Wittenberg points to a number of trends in the drug channel in the cough cold category Retailers have seen consumer interest increase steadily for new better for you ingredients in over the counter solutions he says Consumers are pulling back on their use of traditional O T C medications because of safety and purity concerns There is also the market basket factor when it comes to cold and flu products Its been shown that consumers that purchase homeopathic medicines like Oscillococcinum habitually have highervalue baskets Consumers are buying multiple natural cold and flu products at Gary Wittenberg the same time It is not uncommon for a natural product to be purchased along with an allopathic product thus increasing the size of the market basket The natural product consumer is very valuable to the retailer Wittenberg says consumers are looking for better foryou ingredients that combine efficacy with innovative features when selecting O T C drugs Boirons flagship product Oscillococcinum is a convenient and reliable first choice for relief of flu he says It has been shown in clinical trials to both reduce the severity and shorten the duration of flu like symptoms This efficacy is communicated to the consumer on the product packaging He notes that Boiron offers a wealth of information regarding consumer insights that retailers can use to optimize their best practices We also make certain that our digital and social assets are layered on top of our retailer trade promotions to generate more awareness trial and consumption Wittenberg says The company he adds continues to extend its Calm franchise so that it can offer the consumer a wide range of solutions for flu colds throat sinus and cough Initially we started out with ColdCalm and that proved to be a success Wittenberg says Then two years ago we launched ThroatCalm and that also proved to be a success We are currently launching SinusCalm and it is available to ship now We expect a similar reception in the marketplace We anticipate that consumers will continue to embrace our Calm platform Profoot Inc 74 20th St Brooklyn N Y 11232 Key contact John Vayianos Vice President of Sales Website profoot co Phone 800 526 3668 718 965 8600 Primary business HEALTH CARE Foot care Profoot continues a legacy of innovation BROOKLYN N Y Profoot Inc continues to deliver innovation to the foot care and first aid categories says vice president of marketing Jessica Donoghue Expanding on the success of the ProClearz line for fungal nails ProClearz BriteNow a breakthrough new product is now on shelves Unique in the marketplace ProClearz BriteNow is clinically proven to improve the appearance of fungal nails in 96 of sufferers by using a clear polymer barrier that works for 24 hours In the shoe inserts category Profoot recently introduced Good Posture a revolutionary insole that provides support only where its needed helping create proper alignment throughout the kinetic chain This helps straighten the spine improve overall posture and prevent leg and back pain Marketing for Profoots new offerings includes television ads as well as digital media and social influencer campaigns We dont spend big we spend smart says Donoghue Profoot continues to innovate in reaching unmet needs in the first aid category with ProCure Rosacare daily moisturizer Already enjoying an underground buzz with beauty and dermatology thought leaders on social media Rosacare is the newest addition to the ProCure line of guilt free first aid solutions with skinfriendly ingredients ProCure has captured a previously untapped consumer segment and is capitalizing on the massive worldwide trend toward fewer harmful chemicals and more natural and organic personal care In 2020 and beyond Profoot will continue to deliver new products for all foot care segments including inserts insoles and Dan Feldman innovations in skin care for feet inspired by the cutting edge of K beauty and the increasing emphasis in the category on beautifying and pampering treatments Profoot has decades of in house experience in foot care and personal care innovation the expertise to create truly unique and effective products harnessing the newest technologies and the nimbleness to quickly go after gaps in the market and new trends Our legacy of innovation is why Profoot is an incremental brand in foot care we simply do it differently than everybody else when they zig we zag says company president Dan Feldman 56 Chain Drug Review August 26 2019