Chain Drug Review, August 26, 2019

CORPORATE PROFILES CHAIN DRUG REVIEW 2019 i Health Inc 55 Sebethe Drive Cromwell Conn 06416 Key contact Jeff Shirley Vice President of National Accounts Website dsmihealth com Phone 860 894 1200 Primary business HEALTH CARE Dietary supplements Total Store Expo booth 367 I Health dedicated to best in class formulations CROMWELL Conn I Health Inc is a leading consumer packaged goods company dedicated to finding new ways to enhance the health and wellness of people everywhere Its mission is to become the worldwide leader in categories addressing key consumer needs including microbiome health womens health and healthy aging A wholly owned subsidiary of DSM i Health develops markets and distributes branded products that support health and wellness Its brands are found in most major mass club drug grocery and specialty stores in the United States while international distribution is also expanding The companys dedication to quality is a commitment solidly backed by proven ingredients stringent quality control measures and continuous improvement through research and innovation I Health believes in best in class formulations and relies on strong science to support such brands as Culturelle AZO Estroven up4 and Ovega 3 With a full line of products Culturelle is the No 1 selling probiotic brand in the world and is trusted to deliver better digestive health immune health and overall wellness to every member of the family AZO provides a full line of products for urinary vaginal and bladder health AZO is committed to providing highquality products to support womens health No two women experience menopause the same way which is why Estroven addresses the specific needs of women by going beyond just hot flashes and night sweats Up4 is a line of probiotics with unique formulas to naturally support health in every stage of life With its message of Simple Goodness up4 s clean ingredients unique probiotic blends and quality promise make this brand an ideal fit for any lifestyle Ovega 3 is a vegetarian algal oil based omega 3 supplement It contains 500 mg of omega 3s over 80 DHA and EPA in each vegetarian soft gel while remaining fish free and sustainably sourced Ovega 3 is formulated to help support heart health brain health eye health and overall health with no Jeff Shirley fishy aftertaste I Health is committed to its consumers associates stakeholders suppliers and the communities in which it does business It says i Health Inc is a company with a heart With confidence in its proven ability to succeed i Health inspires shared passion for its market leading brands and support for key initiatives By working together sharing our diverse experiences and learning from experiences we are able to multiply the creativity talents and contributions of our teams to accomplish our shared goals the company says And for the third consecutive year i Healths parent company Netherlands based DSM has been placed on Fortune magazines Change the World list of companies that do the most good through their core business DSM was commended for helping the World Food Program develop fortified nutrition products which reach some 31 million people a year The company is striving for longer term ways to eliminate hunger and malnutrition across the world Okamoto launches brand for Millennials FLORHAM PARK N J Okamoto USA Inc a maker of thin condoms is a wholly owned subsidiary of Tokyo based Okamoto Industries Inc Established in 1934 Okamoto Industries has earned an international reputation as a leading manufacturer of quality rubber and plastic products Okamoto USA opened in New York City in 1974 as the parent companys operations in Japan and other countries continued to expand and strengthen Since it was established Okamoto has been one of the leading manufacturers of condoms in the world according to the company Okamoto USA is launching a new brand of condoms inspired by and for Millennials and Generation Z adults New WINK Brand Latex Condoms are ultra thin and merchandised in packaging relatable to todays generation WINK condoms continue the companys tradition of ensuring world class high quality thin condoms Along with the launch Okamoto has embarked on an intensive long term media initiative that includes oneon one consumer interviews inquiries into sex education levels and awareness of contraceptive choices accessibility pricing naming pack design and most important what is missing in sexual health today The results of that research coupled with a plan for content and messaging will be announced in September The initiative is expected to change the way we talk about condoms and relationships and is said to respond in a relevant way to Millennials and Gen Z so that behavior can be changed and the condoms category contemporized The objective is to reduce the rising number of sexually transmitted infections Consumers often seek information about varieties pricing and product effectivity as well as peer reviews and endorsement in the online space Consumers often have questions about condom thinness a key consumer want in the category Okamoto understands the consumers need for thin condoms the company makes one of the thinnest in America and provides accompanying educational material about the testing of extremely thin condoms as well as assurances of quality according to U S and international testing standards This information as part of the new launch will be readily available for incorporation into online content as well as display at the point of sale The new line of condoms includes an ultra thin and soft condom for intensified sensitivity a thin condom with a specially formulated lubricant for a natural nonirritating feel a studded condom with raised rubber studs to increase pleasure and a large size condom WINK condoms were designed and priced for the discerning customer who seeks an elevated experience with a premium quality condom A well supported media campaign will accompany the launch and will be focused on those media that Millennials and Gen Z prefer Gen Z born in 1996 and later are characterized as the generation that is always on as they are said to rely heavily on mobile communication and purchasing Okamoto USA Inc 325 Columbia Turnpike Florham Park N J 07932 Key contact Carol Carrozza Marketing Manager Website okamotousa com Phone 973 261 9055 Primary business HEALTH CARE Condoms 72 Chain Drug Review August 26 2019