Chain Drug Review, August 26, 2019

CORPORATE PROFILES CHAIN DRUG REVIEW 2019 Investing in brands for long term growth CORNWALL N Y Randob Labs Ltd is a private family held company that has been in business since 1979 The company has been in the Creagan family since 1991 and current president Jim Creagan is a second generation owner Randobs focus is on providing safe high quality brands at excellent value Randob has traditionally done well by revitalizing heritage brands Last year for example Randob acquired the venerable Balmex brand It has been able to achieve double digit growth year over year with this strategy Because it is privately owned Randob is able to make long term investments that allow it to introduce products to new customers and grow market share In 2019 Randob is committing to growing market share by deploying new marketing strategies implementing new consumer tested packaging and working with the Emerson Group to penetrate new markets and provide outstanding service to current customers These growth initiatives apply across the entire Randob portfolio of Balmex Sting Kill Fire Out and Dormin Balmex has four baby care SKUs including three sizes of zinc oxide based cream and one petrolatum based multipurpose ointment Balmex has been a trusted name in baby care for over 65 years and the product doesnt merely rest on its laurels Creagan says Balmex Cream is powered by zinc oxide which provides a barrier against moisture and prevents chafing Where Balmex goes above and beyond the competition is by neutralizing rash causing irritants with botanical extracts This third mode of action is what sets Balmexs unique formulation apart notes Creagan The Balmex Baby line has distribution at Walgreens CVS Pharmacy Rite Aid Corp Publix Super Markets Inc and Wakefern Food Corp among others There are also two Balmex Adult SKUs These products are positioned to support an aging population who suffer from such conditions as light bladder leakage and incontinence Creagan points out that Randob has been engaging in quantitative consumer research to aid in new packaging design and is also looking at logical line extensions to further aid those suffering from leakage and incontinence as well as their caregivers He says Randob is currently working with selected retailers on both line extensions and display vehicles to aid in merchandizing these smaller items in the incontinence aisle The aisle is filled with larger packs and it can be difficult for smaller items to be seen by customers Creagan says Randob is working with retailers on solutions that make it easier for customers and enhance retailer sell through Sting Kill is the cornerstone of Randobs first aid brands which also include Fire Out for fire ant stings Sting Kill is another name trusted by consumers and offers a superior formulation notes Creagan Sting Kill is the only product in the insect bites and stings category that offers maximum strength active ingredients for both pain and itch Sting Kill comes in a unique swab delivery system as well as in wipes It is available at Harris Teeter Inc H E B Southeastern Grocers Giant Eagle Inc and many independent pharmacies Fire Out was launched in 2016 for the treatment of fire ant bites and stings which are prevalent in Texas and the Southeast Fire Out is available at Harris Teeter and Southeastern Grocers Dan Creagan Meanwhile Dormin has been picked up by Bed Bath Beyond Inc Harris Teeter Bartell Drugs Fruth Jim Creagan Pharmacy Stop Shop and Giant Landover Trusted by consumers for over 67 years Dormin available in easy to swallow capsules is the No 3 sleep aid brand in independent pharmacy notes Creagan adding that it contains the active ingredient doctors recommend most is value priced and has attractive retail margins Creagan notes that Randob is in the process of revamping its packaging across its entire portfolio Randob is utilizing consumer research to make sure that key points of product differentiation are communicated clearly to consumers Another key goal of the project is to make sure that Randobs products catch the consumers eye on a crowded shelf Besides its investment in new packaging Randob continues to support all product lines with a multichannel marketing approach Creagan is pleased to report that Balmex Baby has seen year over year gains in 10 out of the last 11 months at a major drug store coming off of over 20 months of declines before Randob acquired the brand Our private ownership allows us to make investments in our brands for long term brand health for both retailers and consumers he says We arent forced to focus on short term tactics to achieve a quarterly number and this allows us to grow our brands over the years Randob Labs Ltd P O Box 440 Cornwall N Y 12518 Key contact Jim Creagan President Website randob com Phone 845 534 2197 Primary business HEALTH CARE Diaper rash creams insect bite remedies sleep aids Total Store Expo booth 131 Chain Drug Review August 26 2019 83