Chain Drug Review, August 26, 2019

CORPORATE PROFILES CHAIN DRUG REVIEW 2019 Focus Consumer Healthcare 801 Broad St Suite 600 Chattanooga Tenn 37402 Key contact Kevin Menzel Managing Director COO Website focusconsumerhealthcare com Phone 817 692 4463 Primary businesses HEALTH CARE BEAUTY CARE Total Store Expo booth 131 Emerson Focus Consumer Healthcare grows brands CHATTANOOGA Tenn Four short years ago a group of entrepreneurs and industry executives founded Focus Consumer Healthcare to acquire well known heritage brands nurture them and grow them Nothing excites us more than taking a brand which has been relevant to folks for years but needs some support give it that tender loving care attention and investment and put it back top of mind for consumers says Focus Consumer Healthcare managing director and chief operating officer Kevin Menzel Focus has assembled an impressive and diverse portfolio of 10 brands showing growth across numerous categories Pamprin Garlique Herpecin L Ultra Swim Chlorine Removing Shampoo Sun In Hair Lightener ZAPZYT Blue Star Ointment Benzodent Premsyn PMS and Adamia Therapeutic Repair Lotion Each of the brands has a unique formulation and reason for being We are starting with a great product and just need to make sure we are doing a good job of getting it back in front of consumers From the special active ingredients allowing Herpecin L to protect from cold sore triggers to the special patented formula which binds to chlorine and heavy metals in Ultra Swim to the unique formulations in Pamprin providing symptom relief across period symptoms its incredibly fun because each brand has a reason to tell its story says Menzel An example in point is the growth of Garlique Cholesterols Natural Enemy which through increased and modified advertising efforts has consistently shown double digit organic growth since acquisition and has also helped secure new distribution at new retail partners Our approach is to invest at a high level in insight driven advertising and partner with Kevin Menzel retailers on aligned promotions We really have put together an incredible team and our partnership with the Emerson Group has allowed for a fast scalable and seamless approach in terms of partnering and execution at the retailer partner level noted Menzel Moving forward Focus Consumer Healthcare is planning to discuss exciting line extension innovations with retail partners Our approach is to solidify the base business after we acquire the brands and then extend the brand if there is a strong and compelling reason for the consumer and for the retailer to do that said Menzel Sky Organics natural beauty essentials MIAMI BEACH Fla When Sky Organics entered the naturals market in December of 2015 its mission was simple to create safe and consciously made beauty and personal care essentials using natural and organic ingredients When brand founder Sara Jade sought to transition to natural products but was met with a green washed selection and a lack of ingredient transparency she decided to create her own products at home Not long after with the help of entrepreneur husband Steven Neiger chief executive officer and brothers in law Dean and Tal Sky Organics was established Known for its responsibly sourced and highquality single ingredient skin body and hair products the Amazon native company was an immediate hit with online shoppers and was recognized as one of the platforms fastest growing companies only a few months after launch Given the steady increase in consumer demand for natural and organic products in stores and the organic personal care markets projected 2511 billion dollar value by 2025 according to Grand View Research Sky Organics expansion into brick and mortar seemed inevitable After only one year on Walmarts shelves in 2018 Sky Organics was recognized as the largest indie brand on the mass retailers naturals set with 24 items available in stores Top sellers like Organic Castor Oil a single ingredient hair lash and skin moisturizer Vitamin E Oil an antioxidant rich face and body oil Organic Rosewater Facial Mist a single ingredient skin soother and Indian Healing Clay a bentonite clay facial mask led the charge Sky Organics successful penetration of a mass retail chain like Walmart caused retailers to take notice As a result the company gained entry into Bed Bath Beyond stores and will be in 2200 CVS Pharmacy locations and 200 Meijer supermarkets in the third and fourth quarters With large scale success online and off line the Sky Organics team ventured into new exciting categories introducing a new green standard for products previously untouched by the naturals movement The brands line of organic tampons its first foray into the feminine care category which launched in spring 2018 is being revitalized this year to include organic tampons made with biodegradable materials pads liners and silicone free fully recyclable menstrual cups Sky Organics organic cotton collection which includes GOTS certified organic cotton balls rounds swabs and baby swabs was recently added to its growing list of items at Walmart and is already proving to be a hit among shoppers The company also Dean Neiger has touchpoints in the food sun care and aromatherapy categories staying true to its goal of being a one stop shop for natural and organic essentials This year Sky Organics announced its entry into the growing CBD market with the anticipated launch of sister company Sky Organics CBD Set on enhancing its best selling beauty and personal care offerings with the soothing benefits of CBD Sky Organics CBD sought to take the mystery out of the market by offering ingredient transparency and price accessibility and establishing itself as a trusted market leader to the growing population of CBD consumers and those who are curious and eager to learn more The brands product line touches the skin hair bath wellness and ingestible categories of the CBD market offering a holistic approach to the star ingredient as compared to its market competitors Just like Sky Organics Sky Organics CBD will prioritize high quality natural and organic ingredients and offer them at a fraction of the price of established competitors Since its launch the CBD brand has gained the interest of big box retailers and is already available for purchase at selected Bed Bath Beyond Fruth Pharmacy and Weis Market stores Between its brick and mortar success strategic category expansion and foray into the buzzworthy world of CBD its clear that Sky Organics has grown by leaps and bounds in its relatively short 3 year life span With projected growth of 30 in 2019 Sky Organics shows no signs of slowing down Sky Organics 429 Lenox Ave Miami Beach Fla 33139 Key contact Dean Neiger Vice President of Business Development Website skyorganics com Phone 305 562 8402 Primary business HEMP CBD Beauty and personal care products Total Store Expo booth 2540 TM 96 Chain Drug Review August 26 2019