Chain Drug Review, October 7, 2019

10 Chain Drug Review October 7 2019 CATEGORY INSIGHTS COUGH COLD New remedies for cough cold hitting store shelves Our Theraflu portfolio contains several products for daytime and nighttime use that can help relieve severe cold and flu symptoms including cough nasal congestion sore throat pain headache body ache and fever She notes that Theraflu offers a variety of hot liquid powder products as a way for cold and flu sufferers to treat their symptoms Theraflu Cough Relief contains a 2 in 1 formulation for effective relief of dry and wet cough in a warm soothing liquid The powerful medicine comes in a fast dissolving powder that fights irritating coughs and thins mucus to relieve chest congestion Elsewhere Jeff Cullinane brand manager for North America at Vicks is starting to see some trends developing for the cough cold flu season There was a late spike in the season from April to June that was significantly above normal levels But that has since subsided and the season has returned to more average levels From July 1 to the present the season is down about 2 versus a year ago He notes that year round marketing weighted in proportion is likely a driver of category sales Forty percent of category sales happen in the off season April to September when brands typically dont advertise or promote so during those periods we tend to see a shift towards lower priced private label brands However as more brands extend their advertising season we see more of a shift to national brands and a growth in category sales Another trend Vicks is seeing and capitalizing on is a growing preference for rubs Likely related to its soothing properties this segment has seen double digit sales increases for two years in a row Cullinane says the VapoCOOL line has shown steady growth since it was introduced last year VapoCOOL provided four of the top 10 best selling new items in cold cough and flu sales last year Millions of consumers have traded up to the powerful experience of VapoCOOL which has helped fuel segment growth in both the MSR and throat drops segments The positive reaction prompted us to launch two new VapoCOOL sore throat products in July an Oral Spray and Lozenge which delivers powerful cooling and numbing in the VapoCOOL sensorial experience Cullinane says the company has terrific relationships with all of its retail partners We work closely with them to ensure they are prepared for the season and have all of our NyQuil DayQuil VapoRub and Sinex products in stock so we can help their shoppers find relief We also know the shopping experience in the category can be tough when people are sick The more we can partner on shopper based design the better we can help shoppers navigate the category and get the right products into their shopping carts He adds that ultimately consumers want relief for their cough cold and flu symptoms so they can power through their day and not miss out on any moments and events Vicks brands offer everything from VapoRub to relieve cough due to minor throat and bronchial irritation to VapoCOOL that pairs a powerful rush of Soothing Vicks Vapors with the brands SEVERE DayQuil and NyQuil products for cold relief He notes that Vicks has some additional products for 2019 Vicks Childrens Cough Congestion is the newest cold medicine innovation from the makers of Vicks the No 1 selling childrens brand for cough and cold offering children fast and effective symptom relief without some of the extra stuff they dont need The Vicks Childrens lineup is specially formulated for kids and includes three great tasting options pending needs Multi Symptom Cold Orange Flavor provides children 6 years old and older with up to four hours of effective relief from cold and flu symptoms including fevers aches sore throats coughs and stuffy noses Non Drowsy Cough Congestion Strawberry Flavor provides children 4 years old and older with up to four hours of relief from cold symptoms including coughs chest congestion and stuffy nose Nighttime Cough Congestion Grape Flavor provides children 6 years old and older with up to four hours of relief of cold symptoms including coughs stuffy nose runny noses and sneezing so your children and you can sleep Cullinane adds that the Vicks brand has also launched new form innovations in the VapoRub Family that includes Vicks Vapo Shower Aromatherapy Shower Bomb Soothing Vicks Vapor Steam and Vicks VapoPatch Soothing Non Medicated Patch with Vicks Vapors Continued from page 9 Vicks Cough Congestion Homeopathic solutions offer more choices for cold flu NEW YORK Beyond traditional over the counter remedies many consumers are opting for natural alternatives for treating ailments including those for cough cold and flu This trend has provided an opening for homeopathic medicines to thrive Homeopathy is a medical practice based on the premise that like cures like and the principle that the same substance that causes symptoms of a disease can in diluted portions cure those very same symptoms This explains why the global homeopathy market is expected to grow at a robust CAGR compound annual growth rate of 146 from 2017 to 2023 according to the latest research report from Market Research Future reaching an estimated value of 3146 billion by 2023 One of the leading players in the homeopathic space is Hylands Inc whose products are sold on Amazon and at Walgreens Walmart CVS Pharmacy Rite Aid Corp Target Corp and other retailers nationwide The companys founding dates back to 1903 when pharmacist George Hyland began making homeopathic medicines Hylands continues to be one of the top natural O T Cs and the company says its products are prepared with the highestquality natural active ingredients in accordance with strict standards of preparation Ideally according to Hylands homeopathic treatment is tailored to each person Practitioners select medicines according to a total picture of the patient including not only physical symptoms but also lifestyle emotional and mental states and other factors In cough cold and flu Hylands offers an array of homeopathic remedies including many for infants and children as well as adults Hylands 4 Kids products for instance are specially formulated for kids as young as two Hylands 4 Kids Cold n Cough and Cold n Mucus products provide natural multisymptom relief of colds in children The line of products contain natural active ingredients and they are formulated without dyes or sugar and provide relief for congestion runny nose sneezing cough and mucus Hylands Baby products the company says are safe and gentle for babies as young as 6 months Hylands Baby Mucus Cold Relief and Tiny Cold Tablets products provide natural multisymptom relief of colds in babies Hylands Baby Tiny Cold Tablets Day Nighttime Value Pack which is formulated for babies battling sneezes and sniffles during the day and then up all hours from coughing or congestion Another staple from the company is Hylands 4 Kids Cold n Cough Grape Flavor for children dealing with multiple symptoms from a bad cold Hylands 4 Kids Cough Syrup formulated with 100 natural honey is a powerful homeopathic formula aimed at soothing the most stubborn cough and chest congestion This natural cough medicine according to the company is a safe effective formula for children 2 to 12 years old Adults looking for a homeopathic remedy can opt for Hylands DEFEND Cold Cough a must have on your shelf kind of medicine It is comprehensive meaning that it provides comfort and relief for a broad range of cold symptoms including nasal congestion cough sore throat and sneezing Good nights sleep seen as major help in speeding recovery BOCA RATON Fla Getting a good nights sleep is important when a person is sick so sleep aids such as melatonin can be helpful Physicians Seal recently announced favorable results from its REMfresh Safety Update at 24 Months REMSU24 for REMfresh continuous release and absorption melatonin CRA melatonin a real world surveillance study reporting on the safety and tolerability profile of REMfresh It is estimated that 320255 individual patients used the product during the two year surveillance period No serious adverse events were reported Additionally the self reporting rates and patterns of nonserious adverse events were very low with only 51 events received The three most commonly reported non serious adverse events were headache 6 nightmares 4 and dizziness 3 The robust scientific literature on melatonin does not show that REMfresh is known to cause any of these non serious adverse events and in fact these reported non serious adverse events are often comorbid conditions for people suffering from chronic sleeplessness REMSU24 captured and analyzed serious and non serious adverse event reports for REMfresh over a 24 month period from March 9 2017 to March 9 2019 The findings from REMSU24 are consistent with the outcome observed from REMSU12 which reaffirms the safety and tolerability profile of REMfresh in an extended and comprehensive real world setting said Dr David Brodner a specialist in otolaryngology head and neck surgery and sleep medicine who is founder and principal physician at the Center for Sinus Allergy and Sleep Wellness in Palm Beach County Fla and senior medical advisor for Physicians Seal This calculation results in an estimated 0016 adverse event reporting rate for REMfresh which is remarkably low The outcome does not cause any concern for the safety profile of the product This confirms the benign safety and tolerability profile of REMfresh seen in prior studies and especially in the landmark REMAKT study where REMfresh showed superiority over the leading marketed conventional melatonin product Ideally remedies are tailored to each individual